Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories. Drawing from decades of experience on the buyer’s side of the table, they break down the conflicts of interest baked into the analyst model, then explain how enterprise MarTech leaders can cut through the noise, and make smarter decisions.

In this episode:

• Flaws of Traditional IT Analysts
• The Unique Approach of Real Story Group
• Influence of Analyst Firms on Buyers
• Risks of Following Analyst Recommendations
• Ethical Conflicts in Analyst Relationships
• Empowering Buyers in a Rigged System