Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Thursday, January 9, 2025. This is Nelson John, let's get started.

India's manufacturing sector is facing a slowdown, weighing heavily on economic growth. Manufacturing growth slipped to 2.2% in the second quarter of this fiscal year, a sharp decline from 7% in the first quarter. This slump dragged overall industry performance, pulling GDP growth down to 5.4%, compared to 8.1% in the same quarter last year. The primary driver of this slowdown is a significant drop in urban demand. City dwellers, burdened by stagnant wages and rising food prices, are cutting back on spending. While rural demand shows signs of recovery, it’s insufficient to offset the urban slump. Adding to the woes, exports grew at a modest 2.8%, and the heavy monsoon season disrupted power generation and mining activity.

The government remains hopeful, though, viewing the slowdown as temporary and expecting a rebound in power and mining post-monsoon. In today’s Primer, N. Madhavan explains why a quick revival in consumer demand is crucial to reignite economic momentum.

India faces a stark water crisis, with some regions grappling with floods while others endure severe droughts. To address this imbalance, the government is adopting a dual strategy—supplementing the traditional inter-state river-linking approach with localized intra-state projects. This aims to redistribute surplus water more effectively to arid regions. Currently, over 60% of India’s districts are categorized as high-risk for climate-related disasters such as floods and droughts, according to Puja Das. In response, the central government is encouraging states to develop their own intra-state river-linking proposals. This initiative complements the ongoing Ken-Betwa Link Project, India’s flagship inter-state river-linking venture.

Noida-based Astrotalk has skillfully brought the ancient practice of astrology into the digital age, capitalizing on its deep-rooted influence in Indian daily life. The platform connects over 41,000 astrologers with more than 450,000 users. Astrotalk’s financials reflect its success, with revenues soaring to ₹651 crore and profits reaching ₹100 crore in a single fiscal year. The company’s growth has been fuelled by a $30 million venture capital injection, pushing its valuation to $300 million. However, challenges have also emerged. A recent shift in the platform’s revenue-sharing model has sparked discontent among astrologers. While earnings were initially split equally, Astrotalk now retains a larger share of revenue from the initial minutes of consultations, reports Samiksha Goel. This change has left some astrologers feeling like they’re operating in a call center, incentivized to prolong conversations to secure fair payouts. The pressure has strained relationships, with some astrologers walking away, frustrated by what they perceive as a shift from genuine astrological guidance to profit-driven dynamics.

The Indian government is rolling out a strategy to transform the northern region into a manufacturing hub, aiming to boost economic growth and reduce regional disparities. Spearheaded by the Prime Minister's Office, the initiative focuses on driving significant infrastructure investment and implementing policies to promote regional manufacturing equity. At the heart of the plan is the ₹10,037 crore Uttar Poorva Transformative Industrialization Scheme (UNNATI—2024), a decade-long program designed to incentivize industries across North India. Key regions such as Kanpur, once hailed as the 'Manchester of the East,' and Jammu & Kashmir, known for its rich crafts and agricultural produce, are central to this effort. The initiative seeks to leverage the untapped potential of these regions to address the stark economic divide between northern and southern states—a disparity that has led states like Karnataka, Kerala, and Tamil Nadu to question the fairness of federal financial allocations.

Major players in Indian industry, including Hindustan Unilever, Bharti Enterprises, and the Tata Group, are refocusing on their core business areas. This strategic shift aims to sharpen their competitive edge, reduce debt, and enhance shareholder value. Devarajan Nambakam of Goldman Sachs told Priyamvada C. that high-interest rates and the potential to unlock value from mature investments are key drivers of this trend. He anticipates this focus on core strengths will persist well into 2025 as companies navigate a rapidly evolving economic landscape.For example, Adani Enterprises recently divested its stake in a joint FMCG venture, and Bharti Enterprises exited its food business. Such moves allow companies to redirect resources toward their primary operations, where they foresee the greatest growth and stability.