Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO
Update: 2023-12-07
Description
2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company.
He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue.
Javier also shares the effectiveness of his marketing strategies in generating revenue for facility management companies.
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