Measuring your marketing is important because you need to know which elements of your marketing are actually working.

Sadly, far too many smaller businesses and self-employed people just put marketing out there but simply don't know if any of it is effective.

These days, with much marketing happening online, you have no excuse for keeping track of your stats.

It's a good idea to find out where your customers heard about you or how they found you.

It makes sense to work on this because you want to amplify what's working and adjust (or ditch) what's not working.

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This episode is sponsored by Social Media Me.

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