DiscoverBy DesignWhy Michael Bierut still designs with a notebook and pencil
Why Michael Bierut still designs with a notebook and pencil

Why Michael Bierut still designs with a notebook and pencil

Update: 2025-06-24
Share

Description

Welcome to the first episode of By Design, our new show for news, interviews, and criticism from the wide world of design.


Our first guest is Michael Bierut. He has been the brains behind some of the most iconic design work in recent history. Mastercard, Slack, Saks Fifth Avenue, and countless more came from Bierut’s desk as a partner at Pentagram. 


Now, as Bierut steps into (semi) retirement, he sat down with By Design hosts Liz Stinson and Mark Wilson for a thoughtful reflection on his legendary career and why both humans and technology will need to work together for real design innovation. And yes, they do revisit the infamous “H” logo he designed for Hillary Clinton’s 2016 presidential campaign. 


Liz and Mark also give their analysis on the latest in design news. Is Apple’s Liquid Glass any good? Can Sam Altman and Jony Ive make a useful piece of AI hardware? 


Plus, Liz and Mark make their cases for the best and worst new designs before producer Cody Nelson picks a winner.



Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Michael Bierut still designs with a notebook and pencil

Why Michael Bierut still designs with a notebook and pencil

Fast Company