In this episode of the Kee to Growth podcast, host Jen McKee sits down with Jennifer Bagley, CEO of CI Web Group, for a fascinating deep dive into the rapidly evolving world of digital marketing, AI-enabled websites, and the ongoing digital transformation in the home services trades industry. Jennifer shares her journey from a background in global supply chain and enterprise systems to becoming a pioneering voice in digital marketing for home services. Her approach reflects a unique blend of data-driven strategy, relentless education, and an entrepreneurial spirit focused on learning and adapting to constant technological change.

Finally, Jennifer shares actionable advice for business owners looking to prepare for the future: expand your learning, rethink your frameworks, and prioritize genuine content creation. She and Jen discuss the necessity of mindset in navigating this unprecedented pace of change, urging listeners to take accountability for their growth and stay ahead of the technological curve.

04:34 Conference Avoidance for Meaningful Learning

08:38 AI Evolution: From Basic Use to Agent Networks

11:47 "AI Agents and Zero-Click Future"

13:00 AI's Impact on Branding

17:34 Expand Your Information Sources

19:14 Prioritize Stability and Authenticity

23:33 Premium Leads for Affluent Businesses

27:14 Pinterest: Digital Magazine Clippings

29:31 Mindset is Everything

31:50 Appreciation for Hosting

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/