Why Most Agencies Are Failing Modern Marketing Teams
Update: 2025-05-29
Description
The old agency model is broken, and smart brands aren’t waiting around to fix it. Instead, they’re building lean, strategic ecosystems where storytelling, rather than scale, is the engine that propels growth.
In this episode, Harrison Iuliano, cofounder of Moving You to BCC, breaks down why the classic agency-client model is officially dead and what smart brands are doing to replace it. He shares how high-performing brands are creating modern marketing machines by blending fractional talent, curated creative partnerships, and brand-first thinking.
We dive into:
In this episode, Harrison Iuliano, cofounder of Moving You to BCC, breaks down why the classic agency-client model is officially dead and what smart brands are doing to replace it. He shares how high-performing brands are creating modern marketing machines by blending fractional talent, curated creative partnerships, and brand-first thinking.
We dive into:
- Why brand, not performance, is your most defensible asset
- How to structure your team for speed, quality, and creative output
- What most companies get wrong about agency selection
- Why great products don’t save bad brands—and vice versa
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