Why Most Brands Fail at PR — Sophie Attwood (Global PR Leader) Reveals the Secret to Authentic Growth
Description
Chapters:
00:00 Introduction and Guest Welcome
00:06 The Importance of PR in Everyday Life
00:29 Sophie's Journey into PR
01:55 First Job and Learning PR
02:49 The Power of Brand Storytelling
03:42 John Lewis and Effective PR
08:16 Marketing vs. PR
10:56 Influencer Marketing and Authenticity
15:52 Building a Personal Brand
19:10 The Role of PR in Brand Success
19:55 Challenges in PR and Authentic Storytelling
20:21 The Impact of PR on Legislation and Society
31:38 The Future of PR and Social Media
38:34 The Magic of Creative Campaigns
39:36 Navigating the PR Landscape
41:42 Ethical Dilemmas in PR
43:08 Success Stories and Brand Aspirations
48:40 The Power of Traditional PR
50:53 Building Trust and Community
58:46 Innovative Product Launch
01:03:20 Challenges and Strategies in PR
01:12:29 Quickfire Questions and Wrap-Up
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About Elle-Sera:
Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.
Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.
Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.
Produced by Liverpool Podcast Studios
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