Paul Atherton shares why most builders stall until they make an identity shift—from “in-the-field” carpenter to business owner—and how to use return on time vs. return on capital to scale. He breaks down hiring that first PM, simple systems, the five levels to a self-managed company, branding that actually works, the Four C’s (coaching, community, content, capital), and setting anti-goals so growth doesn’t cost your life.

https://www.highspire.com

Show Notes:
Introduction and Background of Paul Atherton (0:00 )
The Importance of Self-Managed Companies (1:44 )
Challenges in Transitioning to Business Leadership (6:20 )
Building a Strong Brand and Marketing Strategy (11:25 )
The Role of Coaching, Community, Content, and Capital (26:44 )
The Importance of Anti-Goals (33:32 )
The Journey to Building High Spire (36:23 )
The Role of Identity in Business Success (37:57 )
The High Spire Event in Mexico (42:57 )
Final Thoughts and Contact Information (44:32 )

Find Our Hosts:
Reece Barnes
Matt Calvano

Podcast Produced By:
Motif Media