Why Most Businesses Don’t Actually Need a Video (At First)
Update: 2025-05-07
Description
In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.
You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.
🎯 Key Takeaway: Diagnose the problem first — let the solution follow.
Grab your copy of Engage and access the Video Strategist Masterclass here:
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