Episode Title:

Why Most Companies Still Struggle with Data

Podcast Host:

Paddy Dhanda

Guest:

Amma Ainsley, Strategic Account Executive at Databricks

Episode Summary:

In this episode of When Technology Goes Wrong, host Paddy Dhanda is joined by Amma Ainsley from Databricks to explore one of the most common and costly tech failures of our time: the failure to make the most of data. Despite the hype around AI and data-driven decision making, many organisations are still stuck with outdated tools, siloed teams, and a lack of data literacy.

Amma shares her insights on how Databricks helps organisations overcome these challenges, the importance of data governance, and how generative AI is reshaping the future of analytics.

Key Topics Covered:

✔️ Why data maturity varies so widely across organisations

✔️ The role of data literacy and organisational culture

✔️ How Databricks unifies data without moving it

✔️ The impact of generative AI on analytics and decision-making

✔️ Advice for leaders looking to become more data-driven

Notable Quotes:

🔹 “If you want to thrive and survive in the current economy, you need to be good at data.” – Amma Ainsley

🔹 “You can have the best technology, but if the culture isn’t ready, it won’t work.”

Resources & Links:

🔗 Learn more about Databricks: https://www.databricks.com

🎧 Listen now on Substack, Spotify, YouTube, or your favourite podcast platform.

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