Why Most Founders Approach Fundraising Backwards (And How to Fix It)
Description
In "The Funding Framework: Secure Startup Funding With Confidence," Vijay Rajendran reveals that most founders approach fundraising backward—blasting pitch decks to countless investors rather than targeting those with a true fit. He advocates treating fundraising like enterprise sales: build relationships before you need capital, prioritize quality over quantity, and manage the process systematically. Rajendran’s four-step framework emphasizes storytelling, preparation, targeted outreach, and disciplined closing. He urges founders to focus on customer traction over chasing VC checks, build teams based on unique role requirements, and recognize AI’s shift in startup moats from technology to data and distribution. The book stresses that success depends on approach, not just connections or presentations.
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