Why Most Founders Refuse to Fix Their Positioning (Even When It’s Killing Growth)
Description
Positioning isn’t optional. But most startup founders treat it like a nice-to-have.
In this episode, we dive into the uncomfortable truth: the reason your pipeline is dry, your pricing is under pressure, and your marketing feels ineffective has nothing to do with tactics. It’s your positioning.
Here’s what we’ll cover:
Three clear signs you have a positioning problem
Your prospects don’t “get it” without long explanations
You’re constantly competing on price
Your marketing feels like it’s not working, no matter how much you try
Why most SaaS founders resist fixing positioning
They’re afraid of niching down and losing opportunities
They want to keep their product “flexible”
They push it off until “later” but later never comes
How to fix it without a full rebrand
Use the 5-second clarity test
Focus on outcomes, not features
Build a clear category narrative your ICP actually cares about
You’ll also learn why positioning is not about limiting growth. it’s about creating focus, owning a market, and making your product the obvious choice for the right customers.
If your team is spending more time explaining than closing, this is your wake-up call.
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