In this episode, Trevor brings to light, a client story about a marketing director who tried to "Google" his business' name in a Exceutive meeting. The interesting part is that the companies name doesn't show up on the page. Listen to Sarah and Trevor explain why that happened.

Marketing is an illusion. Like a good magic trick, marketing is always saying “look over here at what my left hand is doing.” while it’s doing all the work with the right hand. Marketing should always be giving the consumer what it wants-- presumably for free. Coupons, loss leaders, free trial, free education, free product, free consultation.  It’s never truly free..