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Why Nostalgia Sells Even For New Brands

Why Nostalgia Sells Even For New Brands

Update: 2026-01-05
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Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytelling, and customer experience.

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Why Nostalgia Sells Even For New Brands

Why Nostalgia Sells Even For New Brands

Entrepreneur Media