Why Product Sales Feel So Hard to Make (It's Not the Economy)
Description
If you’re pouring money into ads, creating content like a machine, and still hearing crickets at checkout... this episode is for you. The truth? It’s probably not the algorithm. It’s not even the economy. It’s your funnel.
In today’s episode of Brand With Courage, I’m breaking down the three stages of a product-based marketing funnel—top, middle, and bottom—and showing you exactly where most founders go wrong. We’ll dive into how your brand identity attracts customers at the top, how your website either nurtures or loses them in the middle, and why your post-purchase experience is the secret sauce to turning first-time buyers into loyal fans.
Whether you sell candles, skincare, or custom fashion, this episode will help you pinpoint why sales aren’t flowing—and what to fix first.
What You'll Learn:
- Why visibility isn’t your biggest problem (even if it feels like it is)
- The key role your brand identity plays in top-of-funnel attraction
- How a broken website is silently killing your conversions
- What makes or breaks customer retention at the bottom of your funnel
- The one tweak most product founders overlook when trying to grow sales
Links + Resources:
- Ready to optimize your brand + site for effortless sales? Explore The Brand Edit
- DM me on Instagram @ashedesignhaus with your funnel questions or feedback
- Subscribe to Brand With Courage so you never miss an episode
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