Why Relationship Building Is Key To Driving Marketing Success During A Crisis
Why Relationship Building Is Key To Driving Marketing Success During A CrisisUpdate: 2020-07-09
Description
There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lasting connections. This month’s guest, Joe Folan, shares how marketers can pivot from being selling-centered to relationship-centered to drive success.
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