Why Rental is The Future of Fashion with Rachel Hennessy from Happy Days
Description
This week, we are thrilled to bring you an exclusive interview with Rachel Hennessy, founder of fashion rental Happy Days.
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Rachel Hennessy leveraged her experience at KPMG and Google before launching her own fashion rental Happy Days in Ireland. The driving force behind the project? Searching for a solution to replace countless one-time purchases that would eventually go to waste.
The starting approach set the grounds for her success: understanding what people around her were looking for, and how to include that in her business. The result is a consumer-centric business model that is translated into different services and experiences.
Rental as a business model is nothing new in the industry, but ensuring profitability, let alone long-term business health, is still a tricky balance between operating costs and revenues.
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