Why Some Companies Should NOT Do Social | WiredIn #22 | ft. Abhinav Arora
Description
Say hello to Abhinav Arora, a marketing consultant who co-founded a startup that was acquired by Unacademy. He’s also worked with some of India’s top FMCG and B2B companies. Here’s why I was excited to have him on my podcast.
Abhinav is a true practitioner; the content that he creates online has amassed a following of over 250,000 across different social platforms
Avalon Scenes, the community management product startup at which he was co-founder and Chief Marketing Officer, was acquired by ed-tech giant Unacademy in 2021
He now consults with some of the top D2C and B2B startups in India
Given that background, the conversation we had on my podcast covered a lot of ground, including:
What software startups can learn from the way FMCG companies do sales and growth
How India’s heterogeneity affects brands’ ability to realize true multi-region national dominance
The reasons some startups and brands SHOULD NOT invest in organic social media content creation
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Linkedin: / abhinavxarora
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