How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.

What You’ll Learn in This Episode

• How to craft a digital-first, creative content strategy


• Practical tips for building thought leadership on LinkedIn


• The mindset and habits that make brands and individuals stand out


• Lessons from Regina’s experience across industries—from startups to large organizations


• How to balance professional ambition with personal life (yes, even as a “Super Mom”)

Episode Chapters

00:00 Intro and Regina’s Background

02:15 Building a Personal Brand That Matters

06:30 Leveraging LinkedIn for Thought Leadership

11:00 The Entrepreneurial Mindset in Content Strategy

15:45 Balancing Work, Life, and Travel as a Marketing Pro

18:30 A Brand That’s Made Regina Smile and How to Connect

About Regina Dowdell

Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.

An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.

What Brand Has Made Regina Smile Recently?

Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.

Resources & Links

• Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.


• What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.


• Connect with Regina on (wait for it) LinkedIn!

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On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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