Why Taylor Swift and Mel Robbins are so popular
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Today, we reflect on the prolific output of Taylor Swift, who released her twelfth original studio album last week, and Mel Robbins, the bestselling author and podcaster whose latest book, The Let Them Theory, was the #1 selling book of 2025 and is on pace to have the best non-fiction book launch of all time. Robbins teaches that flourishing comes from letting others live freely while focusing on one’s own purpose—a mindset she praised Taylor Swift for modeling: “Let them be wrong about you. Let me get back to what I was put on this earth to do.” Ultimately, people’s deepest need is to know God, in whose image they are made; true fulfillment comes from knowing and making Him known.
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