Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.

Here's the rundown!

• Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.
• Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.
• Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world.
• Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio.
• The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something.

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