If you think video MPIs are “just another tool,” this episode might completely change how you see fixed ops.

In this episode, I sat down with Joe Shaker of TruVideo, alongside Sarah Vantine, and what unfolded was less about software… and more about human behavior. Trust. Transparency. Communication. The stuff we all talk about, but rarely execute at scale.

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What we discuss in this episode:

Joe isn’t just a vendor voice. He’s a dealer. And in classic Michael Cirillo–style truth-telling, this episode peels back the curtain on why video has quietly become table stakes in modern dealerships, and how the smartest operators are using it to drive real revenue, real retention, and real relationships.

What we get into on this episode:

• Why transparency without execution is just marketing fluff, and how video finally closes that gap
• The surprising stat that revealed dealers often aren’t even talking to the real decision-maker
• How fixing communication (not workflows) can unlock massive gains in CSI, labor dollars, and trust
• The role of AI-powered noise cancellation and sentiment analysis in solving problems before bad surveys and reviews happen
• How dealers are using video quality—not just video quantity—as their next fixed ops growth lever
• Practical, real-world strategies for getting technicians on board, including incentives that actually work
• Why video isn’t a “trend” anymore—it’s a language customers already speak

There are moments in this conversation where you can almost feel the lightbulb go on, especially when Joe explains how video doesn’t just build trust with customers, but also fixes broken trust inside the dealership itself. That alone is worth the listen.

If you’re planning for the year ahead, questioning profitability, or wondering how to protect and grow your fixed ops foundation in uncertain times, this episode gives you clarity, direction, and a playbook grounded in real dealer results.

Listen to the episode featuring Joe Shaker for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Joe Shaker

Connect with Ted Ings and the Fixed Ops Roundtable:

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• Ted Ings on LinkedIn
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