If you are getting mad about the level of stupidity in the world, there is a good chance you have fallen into an obvious trap. It can be hard to create real and meaningful transformations in an audience. 

Most organizations are not interested in committing time and money into making real change. Companies are revenue first, meaning that easy advertizing and sales models win. It is so much easier to amplify someone's confirmation bias than to help them adopt a whole new idea. It is essential to acknowledge the techniques that can do more than making a superficial change and amplify bias. 

Don't fall for the great divide. Consume and create media that challenges people and perspectives on the world. 

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