With everything you know today, if you were twenty, would you start your

business in the same way?

In this episode of Challenging the Norm, Lindsey asks Paul the question above - and

there is a reason for it - but first, Paul tries to answer Lindsey’s question. And yes,

hindsight is a wonderful thing, and starting a business in your twenties is different

from starting in your forties, which is when Lindsey got started with two toddlers in

the house, as did Paul with four children!

In answering, Paul touches on hindsight, energy needed and how risk is different

depending on your age.

So, having set the scene here is what you can expect:

✅ How the world is different today, and how the lens we look through matters.

✅ Lindsey shares why you shouldn’t wait and tomorrows are not guaranteed.

✅ Yes, you can start a business at any age, but boundaries matter.

✅ Paul shares his formula for deciding if your business idea will work for you.

✅ Lindsey and Paul jumped into boundaries again later in this episode!

✅ The power of reflection and review, and why it shouldn’t be overlooked.

Throughout this episode, we allude to and call out the myth that you have to hustle,

get up at 5 am and can only start a business when you are ready. We also talk about

time freedom, and how that doesn’t happen overnight – and if you are going after a

figure business and only have a limited number of hours, it might take longer.

Many times, during this conversation, Paul brings us back to his equation, proving its

power. And towards the end, Paul threw marketing into the equation, so keep

watching and listening to the end.

Please subscribe, comment and share with fellow entrepreneurs navigating

the noise of business advice.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success

through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-

rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast

for solopreneurs, entrepreneurs, and business owners who want to achieve success

on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities,

or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real

talk, practical wisdom, and fresh perspectives to help you cut through the noise and

build a business that works for you.

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#ChallengingTheNorm