Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Description
Most brands are building their 2026 plan all wrong.
In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus.
You’ll learn how to:
Build scenario plans that align finance and marketing
Forecast existing and new customer revenue with confidence
Connect your marketing calendar directly to your financial goals
Present a plan your board, your bank, and your team will actually believe in
Whether you’re a CMO, CEO, or founder planning for growth in 2026, this is your playbook for making smarter decisions before the year even starts.
Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system
Bonus Offer (through Nov 11): Sign up now and get our Black Friday Cyber Monday Hourly Tracking Report — free.
Show Notes:
This episode is brought to you by Tie: meettie.comExplore the PROPHIT System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have
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