DiscoverFranchise Secrets PodcastWhy Your Business Is Worth Less Than You Think
Why Your Business Is Worth Less Than You Think

Why Your Business Is Worth Less Than You Think

Update: 2025-12-23
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Most business owners believe their company is valuable because it makes money.

 

They're wrong.

 

In this solo episode, Erik Van Horn explains why owner-dependent businesses are worth far less than founders realize, even when they're profitable. If your business only works because you're involved in everything, buyers don't see an asset — they see a job.

 

Erik breaks down:

 

-The "most expensive org chart in America"

-Why being indispensable kills enterprise value

-A personal health scare that tested his businesses

-The difference between cash flow and a sellable asset

-How to start removing yourself as the bottleneck without blowing up the business

 

If you want real optionality — whether that's selling, stepping back, or building a better lifestyle — this episode will change how you think about your business.

 

Timestamps:

00:00 – The most expensive org chart in America

03:45 – Why doing everything weakens your business

07:20 – The pride trap of "I do it all"

11:40 – Why buyers avoid owner-dependent companies

15:55 – A real health scare that tested the systems

20:30 – What a healthy business looks like without the owner

25:10 – $500K working 60 hours vs $350K working 5

30:05 – Why growth can still drain cash

35:40 – Cash flow vs enterprise value

41:15 – The real test of business health

45:30 – Practical ways to remove yourself as the bottleneck

51:00 – The mindset shift founders must make

55:10 – Final takeaway: build for value, not ego

 

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

 

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

 

#EnterpriseValue

#Sellable

#Systems

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Why Your Business Is Worth Less Than You Think

Why Your Business Is Worth Less Than You Think