Why Your Click-Through Rate Sucks and How to Fix It
Update: 2025-07-29
Description
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.
Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Free Checklist To Improve Click-Through Rates!
You’ll Learn About…
- Why your current click-through rate might be underperforming
- Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
- The dangers of using too many CTAs
- When plain text emails can actually outperform designed ones
- How segmenting your list can drive results
- Must-try tools to level up your email marketing experiments
- Why ongoing testing is essential to staying effective
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