Abigail Tiefenthaler, "The Sweetspot Marketing Expert" of www.SweetSpotStrategies.compresents "Sweetspot Marketing Mastery". Join me as I talk about the mistakes and missteps that make marketing so much more difficult than it’s meant to be.  Knowing what we want to accomplish lets us turn marketing into the sweetspot that sets us on the path to reach our goal!  This podcast will address some of the things that we need to do to create effective marketing.