Is your annual marketing plan holding you back? What if there's a more agile way to drive growth while staying laser-focused on what matters?

In this episode Karen welcomes Olga Denisova, CMO at GetPhoto.com and a veteran of major tech success stories including Semrush's IPO and Vine's journey to a $15 billion valuation.

Olga shares her bold decision to abandon traditional marketing plans in favour of strategic pillars with 30-90 day horizons – an approach that's helping her team stay nimble and responsive to market changes. From creating dedicated testing budgets to building a remote-first culture across global teams, Olga offers practical insights every marketing leader can implement.

What You'll Learn in This Episode:
✔️ Why traditional annual marketing plans often fail in today's rapidly changing environment
✔️ How to implement a strategic pillars approach focused on 30-90 day planning cycles
✔️ The importance of creating a dedicated test budget separate from your primary marketing budget
✔️ Techniques for building a strong testing culture that drives measurable growth
✔️ Why AI implementations should be customer-focused rather than technology-driven
✔️ Strategies for marketing leaders to demonstrate clear business value in PLG and SLG environments

Join us for this conversation filled with practical takeaways from a marketing leader who's leading global teams and driving growth through a test-and-learn approach that might just revolutionise how you think about marketing strategy.

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in B2B.

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