In this episode, we sit down with one of the top players in fine wine glassware: Riedel, The Wine Glass Company. Our guest Julio Ruiz has been with the legendary family company for almost 20 years and shows us why your wine glass makes all the difference in experience and pleasure.

Riedel has been in the wine game for nearly 300 years, powered by 11 generations of one family. The most well-known recent figures in the company include Georg Riedel and his son Maximilian Riedel, who continue to lead the brand and expand its influence in the wine world.

Riedel revolutionized the wine industry in 1958 when they released varietal-specific glassware, that is glasses tailored to specific grapes like Cabernet Sauvignon or Chardonnay. This innovation began with the introduction of the Burgundy Grand Cru glass, designed to enhance the characteristics of specific grape varieties.

Today, we look at Riedel's 'Veloce Collection'. “Veloce”—Italian for “fast”—is a tribute to innovation, making premium glassware accessible. Perfectly suited for wine connoisseurs, Riedel Veloce is elegant, functional, and dishwasher safe, plus one of the finest, thinnest and tallest glasses in the portfolio.

From enhancing aromas to balancing acidity, Julio reveals the science and design behind why the right glass can take your wine experience from underwhelming to mind-blowing. Whether you're a casual sipper or a wine nerd, this episode will forever change how you pour your next glass.

Want to get the most out of this episode? Get the ⁠Veloce Tasting Set online⁠, scoop the corresponding wines at your closest shop and join us from the comfort of your home.

This show is produced by Zonda Wine Services.