Why a Hybrid Business Model (Live Launching + Passive Income Funnels) Is the Smartest Move in 2025
1Description
This episode is for you if you're sick of the launch-recover-repeat cycle. Gwen breaks down exactly how to build a hybrid business model — using both live launches and evergreen funnels — so you can make money all year, show up when you want, and stop running your business on adrenaline.
What we covered today:
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Why relying on launches alone creates income dips and pressure
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The real reason your evergreen funnel didn't work (and how to fix it)
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Why a hybrid business model is the smartest setup for 2025
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Five steps to making your hybrid model work:
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Anchor your business with a signature evergreen offer
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Use launches to boost momentum, not to chase cash
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Warm your audience year-round with free or low-ticket content
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Segment your offers so you're not selling everything at once
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Stop thinking you have to choose — launch and evergreen can co-exist
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What's next:
🔥 The Funnel Minimind is starting soon. Build your evergreen funnel, set up your automations, and create systems that make money whether you're online or not.
🎯 DM Gwen on Instagram to get early access before it's officially announced (and way more expensive).
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