Why are brands removing their logos?

Update: 2019-09-10

Description

Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced:

Free Trial of Ad Ratings

Comments

In Channel

Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood

2020-11-0230:46

Christmas Ads - Our Top 10 So Far

2019-11-2842:51

Lemon. Lessons on right-brained creative development

2019-10-3049:06

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

2019-10-1544:50

Why has the advertising brain turned sour? A preview of Lemon, an IPA publication