In this conversation, Richard Ross, CEO of Quinn Residences, discusses the evolution and significance of dedicated rental communities in the housing market. Richard explains how dedicated rental communities differ from traditional build-to-rent models, why they are purpose-built specifically for renters, and what years of real estate experience have taught him about shifting housing preferences. He also breaks down how COVID accelerated demand for single-family rentals, changed renter demographics, and reshaped expectations around space, privacy, and community.

The conversation digs into why the average resident in these communities is 38 years old, how thoughtful community design and longer lease structures foster stability, and why outdated perceptions of renting continue to hold back policy progress. Richard also makes the case for regulatory reform as a necessary step toward solving the country’s housing shortage.

This episode offers a grounded look at where rental housing is headed—and why the future of housing won’t be defined by ownership alone.

Here’s a glimpse of what you’ll learn:

• What separates dedicated rental communities from traditional build-to-rent


• Why today’s renters prioritize community, amenities, and flexibility


• How COVID permanently shifted rental demand and preferences


• Why the average renter age is older than many assume


• How community design drives satisfaction and retention


• The role of long-term leases in creating stability


• Why renting is increasingly a long-term lifestyle choice


• Common misconceptions that frame renting as “second class”


• The scale of the U.S. housing shortage


• Why streamlined regulation is critical to expanding supply

Related to this episode:

• Richard Ross – Chief Executive Officer at Quinn Residences


• Quinn Residences









The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.