Ever noticed how your Instagram feed seems to read your mind, showing you exactly what you "need" when you’re feeling down? A tailored collection of clothes, gadgets, and home decor pops up, promising to fill a void you hadn’t even recognized until just moments ago.

In 2023, a Deloitte survey of over 114,000 adults across 23 countries found that nearly 80% made at least one splurge purchase in the past month to boost their mood—even though only 42% felt they could afford it.

In this episode, we dive into the world of retail therapy, discussing:

• Why we turn to shopping as a coping mechanism?
• How brands leverage our emotions to drive spending?
• The role of technology in encouraging impulsive purchases
• Practical steps to curb impulse buying and better manage finances

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