DiscoverImpact AudioWhy don't more people give?
Why don't more people give?

Why don't more people give?

Update: 2025-10-15
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Description

This episode of the Impact Audio explores the invisible forces that can nudge people away from (or toward) charitable giving. Sam Caplan digs into research, chats with a social psychologist, and breaks down why some common tactics to encourage donations can actually backfire.

He covers:

• Why context is more important than you think

• How a focus on ROI can get in the way

• What to do when the problem feels too big

Episode Notes:

• Read the research on prosocial behavior

• Check out the experiments focused on calculative mindset

• Dig into the study by Matthew Chao on demotivating incentives in charitable giving

• Read about the adverse effect of choice in donation decisions

• Learn more about pseudoinefficacy

• Find out how unfairness can impact charitable donations

• Dig into the role of identity in charitable giving

• To learn more about Submittable’s groundbreaking Microsoft Teams integration, visit submittable.com/teams

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Why don't more people give?

Why don't more people give?