Why fewer international hits are charting in India
Description
On this week's episode, we talk about why the number of hits in non-Indian languages has halved over the last year. We discuss how international tracks are breaking through in India today, what music exporters need to do to cross over here, and why the charts may not always adequately reflect a foreign act's domestic popularity, while looking at key movements on the Spotify Weekly Top Songs India chart published on September 29, 2023.
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Here is the link to the Hivewire article mentioned in this week's episode. Hivewire is an independent music industry publication launched in June 2023 by Srishti Das. This dynamic newsletter offers a unique perspective on the music industry, focusing on emerging markets: https://www.hivewire.club/hivewire-07-winning-in-emerging-markets-requires-a-shift-from-surface-level-localisation-to-meaningful-localisation/
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