Why insurance jingles never die
3Description
For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and Brand Manager Sergio Trujillo.
Twenty Thousand Hertz is produced by Defacto Sound.
Subscribe on YouTube to see our video series.
If you know what this week's mystery sound is, tell us at mystery.20k.org.
Support the show and get ad-free episodes at 20k.org/plus.
Follow Dallas on Instagram, TikTok, Facebook, and LinkedIn.
Join our community on Reddit.
To learn more about sonic branding, subscribe to Jeanna’s podcast, Sound in Marketing, and buy Colleen’s book, Audio Branding: Using Sound to Build your Brand.
Go to indeed.com/hertz to start hiring today.
Find the right doctor, right now with at zocdoc.com/20k.
Visit shopify.com/20k and sign up for a one-dollar-per-month trial period.
Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/insurancejingles
Learn more about your ad choices. Visit megaphone.fm/adchoices
United States
My favorite was a car commerical advertising a seasonal sale, maybe the Toyota Spring Extravaganza or the Honda Fall Event, set to the background of a song played on chimes, deep and ringing in the background, playing "What Ya' Gonna Do With A Drunken Sailor". Did I buy a car - nope. But I did have a huge belly laugh everytime I heard it play!