Why is apologizing so hard?

Update: 2025-08-06

Description

It's hard to say sorry, and it can be even harder to say sorry without following it up with whatever the other person did wrong. Why are apologies so hard? Chicago Booth's Shereen Chaudhry has conducted research into the strategy of apologizing and blaming. Why do we care so much about others accepting their share of the blame? And when we know that we've done wrong, what's holding us back from apologizing?

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