Recent data from The Podcast Study reveals exactly why listeners abandon podcasts, and the results had me nodding my head in agreement vigorously. This comprehensive research into listener behaviour patterns is so valuable to every podcaster whether you’re an audio-only or video podcast. After analysing the findings of this study alongside our experience working with hundreds of podcast creators at Bamby Media, I can tell you the reasons people tune out are completely preventable - if you know what to fix.

The Podcast Study deserves significant recognition for conducting this essential research. Understanding listener behaviour isn't just curiosity - it's crucial intelligence that helps podcasters create better content and build sustainable audiences. Their comprehensive analysis of what makes listeners engage versus what drives them away filled me with gratitude.

This type of data-driven research is invaluable for our industry. Too often, podcasters operate on assumptions about what their audience wants rather than evidence-based insights. The Podcast Study's work gives creators concrete direction for improving their content and retention rates.

You can access The Podcast Study's full research here. 

I also did a full breakdown of the data over on YouTube.

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