Still optimising for installs, but stuck with high churn and vague lifecycle metrics?

This episode goes deep on app retention that actually drives growth. Our guests unpack why most lifecycle strategies fall flat and how to design one that performs, even with messy data, shrinking CRM opt-ins, and budget pressure.

🎙️ Anna Olofsson, Head of Marketing (Sweden & Finland) at Wolt

🎙️ Pia Jacobson, Apps Lead at Precis

🎙️ Stefania Casciari Carter, CMO at Precis

Takeaways:

- Retention isn’t a phase, it’s a growth lever

- High-LTV users don’t come from discounts

- CRM can’t fix poor onboarding or siloed teams

- Lifecycle strategy must adapt to local market context

- Even without perfect data, you can design smarter journeys

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