If you learned that the unmet legal needs of consumers amounted to a multi-billion opportunity, what would that mean for the legal industry?

What would it mean for your firm?

In this episode of the Matters legal podcast, Teresa Matich interviews Jack Newton, Clio’s CEO, Co-founder, and author of the new best-selling book The Client-Centered Law Firm. In the episode, Jack speaks about one of the book’s core concepts, the “latent legal market”—and why it matters.

The latent legal market refers to the untapped potential of all the would-be legal clients who aren’t currently using legal services to solve their legal issues. Consequently, it also refers to all the unrealized revenue that law firms could generate if they focused on providing the experience these would-be clients are looking for.

No one understands this better than Jack, whose interview highlights the incredible opportunities the latent legal market presents for law firms.