DiscoverInsights UnlockedWhy the evolving role of designers changes everything with Lacey Fabrizio
Why the evolving role of designers changes everything with Lacey Fabrizio

Why the evolving role of designers changes everything with Lacey Fabrizio

Update: 2025-12-22
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Episode page: https://bit.ly/3KT962a


As we head into 2026, design is no longer just about aesthetics—it’s about strategy, collaboration, and customer empathy. In this episode of Insights Unlocked, Nathan Isaacs sits down with Lacey Fabrizio, Principal Solution Marketing Manager at UserTesting, to discuss the major shifts happening in the design and product space.


Lacey shares three key trends reshaping the field:




  • Designers are moving upstream and playing a more strategic role in defining problems—not just polishing solutions.




  • AI is becoming a powerful brainstorming partner, helping designers break creative patterns and explore new directions.




  • Teams are adopting continuous, lightweight feedback loops to stay tightly connected to customer needs and avoid designing in the dark.




Whether you're in design, product, or marketing, this conversation offers valuable insight into how to embrace these changes and design with more intention.


What you’ll learn:




  • How designers are gaining influence earlier in product development




  • Why AI is most powerful as a creative collaborator




  • The importance of fast, continuous user feedback to improve outcomes




  • How these trends are shaping a more empowered, customer-first design culture




Resources & links:


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Why the evolving role of designers changes everything with Lacey Fabrizio

Why the evolving role of designers changes everything with Lacey Fabrizio

UserTesting