Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas
Update: 2025-11-18
Description
What purpose is your content serving?
Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing.
Tune in to hear:
🎥 why employee-generated content is becoming the most authentic format in beauty and beyond
✨ why every brief should start with asking "why?"Â
📱 how to stay ahead in social without trying to be everything to everyone
Learn about employee-generated content as a form of marketing future in B2C on the latest episode of the Shiny New Object Podcast.
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