Episode 39. Why vendor motivation is key in securing great commercial deals!

Host: Suzi Carter

In this episode of the Commercial Property Podcast, Suzi Carter discusses the importance of understanding market motivation for property investors. She highlights key moments in time when vendors are more motivated to sell. 

The conversation emphasises the significance of speed and certainty in transactions, especially for cash buyers. Suzi also explores various vendor motivations, including financial pressures and life events, and stresses the importance of building strong relationships with commercial agents to access off-market deals.

This is a key listen for those wanting to get the very best commercial deals!

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🎯 Key Learning Outcomes

1. Understanding Market Motivation
Gain insight into why and when vendors are most motivated to sell, helping investors time their moves strategically.

2. Identifying Key Moments for Investment
Learn to recognise great opportunities, especially around key events like Budget announcements, when market activity may shift.

3. The Importance of Speed and Certainty
Discover why speed and certainty—especially from cash buyers—are often more compelling to sellers than just the highest offer.

4. Recognising Vendor Motivation
Understand the range of vendor drivers, from financial pressures to major life changes, and how these affect deal potential.

5. Building Relationships with Agents
Explore how cultivating strong connections with commercial agents can give you early access to off-market deals.

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📊 Essential Insights:

• Understanding market motivation is crucial for investors.
• Cash buyers have a significant advantage in the market.
• Recognising signs of motivation can lead to better deals.
• Building relationships with agents is essential for success.
• Off-market deals often provide better opportunities.
• Investors should be proactive in seeking out opportunities.

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