In my latest series of chatting with inspiring women in business, I speak with Erica McInerney. Far from the traditional approach to social media marketing, Erika's focused on helping businesses and community organisations in regional and rural areas to gain the skills and competence they need to build an authentic and strategic presence. Social media can be stressful, and it can be a little toxic, but Erica uses her 25 years experience, education and pocket loads of empathy to teach people how to do better social... better for their business, their health, and their communities. 

In this episode you'll also hear about:
- how becoming a first time Mum completely broke apart who Erika was enabling her to become who she is today
- why work/life balance is a myth and instead tuning into the energy of entrepreneurship is exciting
- why the success of your business is *still* about relationships and trust
- why patience is the most underrated element of building connection with your audience
- how it is important to Erika that she balances putting out free content with building a business
- how the big advertising agencies led Erika to become the exact opposite, the most giving community driven ethical woman in marketing.... and so much more!

Continue the conversation with Sarah here:
https://www.instagram.com/i_am_sarahadele/
https://sarahadele.com.au/

Connection Link for Coaching and Mentoring with Sarah:
https://d63o1i332nq.typeform.com/to/FUrUOmpN

Find Erika McInerney here:
https://www.macandernie.com.au/
https://www.instagram.com/mac_ernie/

Continue the conversation with Sarah here:

@i_am_sarahadele
https://sarahadele.com.au/

This podcast is produced by Nikki Voxx from Quintessential Being.