Felix, SVP & Head of Digital, is a man on a mission – helping TOMRA's customers not only to buy the best-in-class sorting solutions but to buy their way into the future. Say what!? By using the data TOMRA collects from its machines to the benefit of their customers and the global food chain, TOMRA Food connects customers not merely a machine but to the possibility of outshining in challenging times. And no, it's not been a walk in the park, but Felix gives away his biggest power source in times of need: 'rely on yourself, your creativity and your adaptability'.