Why your offers all sound the same - and how to differentiate them
Description
Struggling to sell multiple offers because they all sound... kind of the same?
In this episode of The Industry Icon Podcast, we dive into how to clearly differentiate your offers so your audience knows exactly which one is for them - so they can hit buy.
If your clients can’t tell the difference between your programs (except pricing and proximity), they won’t pick any of them. I break down the exact questions to ask, how to position each offer around a clear, visible problem, and why most offers start blending together.
I also share BTS of my own offer suite (cause your girl loves an example)
In this ep you'll learn:
→ Why your offers are blending together (and how to stop it)
→ The biggest mistakes in positioning multiple offers
→ How to differentiate your offers (from each other and everyone elses)
→ How to create messaging that makes decision-making easy for your ideal clients
If you struggle to differentiate your offers except the price + proximity of them - this ep is for you. Dive on in.
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