Why your podcast needs a blog

Why your podcast needs a blog

Update: 2025-11-18
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Description

Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation?


In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstra. We chat about how to turn your podcast episodes into blog posts that get seen, shared and bring people to your website.


Anita shares why blogging is still one of the most powerful visibility tools, even with all the new AI platforms around. She gives loads of tips on how to repurpose your transcripts properly (it's not just copying and pasting into ChatGPT).


We also talk about how optimised blog content helps you get found beyond social media, so you’re not relying on the algorithm to grow your audience. If you’ve ever felt drained by content creation or second-guessed your show notes strategy, this is for you.


Do you blog from your podcast? Or is this the nudge you needed? Send me a DM on Instagram @podcast.support.services and let’s chat!


SHOW NOTES: https://podcastsupportservices.com.au/episode-52-why-your-podcast-needs-a-blog/

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Why your podcast needs a blog

Why your podcast needs a blog

Laura McRae - Podcasting Strategist and Consultant and Anita Dykstra - Blog and SEO Strategist