Why ‘silver influencers’ are changing the attitude to aging
Update: 2025-11-06
Description
We’re all familiar with the saying “dressing your age”, but are we really reading between the lines?
In the digital age, everyone can become an influencer, and women over the age of forty are making their voices heard more than ever before.
Dubbed ‘Silver Influencers’ by the BBC, this new generation of women is completely unapologetic about aging and seeks to redefine what being a mature woman is during this decade.
Stylist Cathy O’Connor joins Seán to discuss how she and other ‘silver influencers’ are changing the game for women across Ireland through representation.
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